Website Design and Development

              We help our customers in creating a website of their own. We start taking you step by step through the whole process from the very beginning.

• Domain Registration : The first thing you need to do before anything else is to get yourself a domain name. Domain name is nothing but a UNIQUE name of your website or a web address. However as mentioned domain names are always unique and you can not register a domain name which someone else has already registered.


• Work on the Menu Structure of the Website : The next crucial step you will be taking is to plan the Site's Information Architecture in a way that it allows the users to easily access the website's content. This step is important to create navigation schemes that should be well descriptive and concise at the same time and that provides easy access to information.


• Content Development : Content is the most critical aspect of your website. Content is the kind of information which your target audience will be looking for. Information which you provide should be relevant, logical, informative, and specific about the products and services you offer.


• Web Design : Your website should be stands apart from the crowd and gets easily noticed by your customers. Design of the Website is the first impressions user gets when he visits your website. Ensure he feels comfortable with your website. Web Design should be attractive and easy to understand and at the same time easy to navigate.


• Website Development : This is the actual development process! This is a technical work perfromed by Web Developers or programmers. When we talk about the technical part, a successful website requires profound knowledge of front-end web development. Considering all these parameters developers use appropriate technology (html, javascript, php, asp.net, flash, mysql, MSsql etc.) to create the website. The final website typically consists of text, images, animation and /or video.

              Once the design is complete your website is kept on a server from where site can be accessed by anyone and from anywhere. The company responsible for managing this server is called web hosting company. Website is uploaded on the hosting server and made avalable to general public.

              Shrinetra Infotech offers comprehensive website maintenance solutions to maintain your website. We provide maintenance agreements to fit your specific maintenance needs. Whether your site requires an occasional update or ongoing weekly maintenance, we have a solution to keep your site fresh, up-to-date, and accurate. Our cost-effective and convenient website maintenance plans are designed to fit your updating needs and budget.

Multi-language and Flash website

              We believe that English website communicates effectively to all our target visitors but some of us also think talking to the target visitors in their own language helps in increasing business possibilities. Obviously it’s proven that talking to a visitor/customer in their native language will help to build a strong emotional bond which leads to better understanding and better business relation. If you could have your website speak Multilanguage, you could surely get a double edge on the competitors.

              Flash is a program that creates multimedia content on web pages such as games and movies. With the use of Flash one can create colourful and creative web pages. Flash technology helps in developing more interactive and colourful web pages than simple html web pages design. Flash web design allows you to create more dynamic and interactive web sites. For example, instead of showing a static image of your product, you can create a Flash virtual tour of how to use the product so visitors get a true feel for what you are offering and attracts end-users attraction.

Flash and logo making

              Flash has become a powerful and flexible tool not only in web design, but in many other spheres such as electronic learning, advertising or multimedia presentations. One can make there e-Catalogues and e-Brochure through flash. Adding flash and multimedia features to your site will definitely make it more attractive and unique. Flash allows you to add dynamic features to your website and make it more interesting and specific for your business.

              Logo animations help companies establish a long lasting visual impact on the target audience. When the logo is animated it brings out the unique image of the organization. After all, your company logo is the first thing that a viewer will watch on entering the websites.

SEO ( Search Engine Optimization ) and SEM ( Search Engine Marketing )

              Shrinetra Infotech offers SEO and SEM solutions to your website. SEO and web promotion is a dynamic activity that ensures your websites appears in the first few pages of the search engines for particular key words. Search engines are the primary drivers to a website. The weightage for the website relies on its ability to features in the first couple of pages of the search sites as most potential customers do not reach beyond these pages.

              Search Engine Optimization (SEO) and Search Engine Marketing (SEM) can play crucial role to increase the number of website visitors by improving ranking for the targeted keywords and key phrases. The aim of this Search Engine Optimization is to increase the traffic to your web site through Search Engines and thereby attract new clients.

E-commerce and e-learning

              Electronic commerce‚ commonly known as e-commerce or e-comm‚ is the buying and selling of products or services over electronic systems such as the Internet and other computer networks. Electronic commerce draws on such technologies as electronic funds transfer, supply chain management, Internet marketing, online transaction processing, electronic data interchange (EDI), inventory management systems, and automated data collection systems. E-Commerce applications offer a new information and sales vehicle for your company giving benefits not available with traditional trading methods. 24/7 customer access, reduced costs giving higher margins, instant product and stock updates, secure multi-tier pricing options for trade and end user, increasing your market penetration, and cost effective promotional activity are just a few of the advantages.

              E-learning is the computer and network-enabled transfer of skills and knowledge. E-learning applications and processes include Web-based learning, computer-based learning, virtual education opportunities and digital collaboration. Content is delivered via the Internet, intranet/extranet, audio or video tape, satellite TV, and CD-ROM.

Social Media Optimization (SMO)

              Social media optimization (abbreviated as SMO) refers to the use of a number of social media outlets and communities to generate publicity to increase the awareness of a product, brand or event. Types of social media involved include RSS feeds, social news and bookmarking sites, as well as social networking sites, such as Twitter, and video and blogging sites. SMO is similar to search engine optimization in that the goal is to generate traffic and awareness for a website. In general, social media optimization refers to optimizing a website and its content in terms of sharing across social media and networking sites.

              Social media optimization is becoming increasingly important for search engine optimization, as search engines are increasingly utilizing the recommendations of users of social networks such as Facebook, Twitter, and Google+ to rank pages in the search engine result pages. The implication is that when a webpage is shared or "liked" by a user on a social network, it counts as a "vote" for that webpage's quality. Thus, search engines can use such votes accordingly to properly rank websites in search engine results pages. Furthermore, since it is more difficult to tip the scales or influence the search engines in this way, search engines are putting more stock into social search.

Advertising and branding services

              Shrinetra Infocom is a Creative Agency specializing in providing complete communication and promotional solutions ensuring your products and services are communicated to the target audience using various media in the most effective way, resulting in better business everyday. Advertising solutions covers the wide spectrum of services form planning to designing to execution of the projects. In other words the services include everything from managing branding, strategic planning, creative conceptualization, design, ideas, print, publish and broadcast.

              A brand is a powerful component of any Business. A brand as a "name, term, sign, symbol or design, or a combination of them intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of other sellers. Branding is about getting your prospects to see you as the only one that provides a solution to their problem. We use the branding principles to align your brands to gain higher recognition, visibility and market value. We create brands from scratch, but we also realign or refresh existing brands.